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Imprint

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Information pursuant to Section 5 of the German Telemedia Act (TMG)

This is a website of

Pandavia GmbH
Managing Director: Dirk de Pol
Monumentenstr. 31
10829 Berlin
Email: info@pandavia.com

HRB 167299B

Online Dispute Resolution
The European Commission provides an online platform for online dispute resolution in consumer matters: ec.europa.eu/consumers/odr/.

Responsible for content pursuant to Section 55, Paragraph 2 of the Interstate Broadcasting Treaty (RStV): Dirk de Pol (address as above)

Legal Notices

Liability for Content

We cannot guarantee the accuracy, completeness, or timeliness of the content. However, the content on our pages has been prepared with the utmost care. As a service provider, we are responsible for our own content on these pages in accordance with general laws pursuant to Section 7(1) of the German Telemedia Act (TMG). However, pursuant to Sections 8 through 10 of the TMG, we, as a service provider, are not obligated to monitor third-party information that is transmitted or stored, or to investigate circumstances that indicate illegal activity. Obligations to remove or block the use of information under general laws remain unaffected by this. However, liability in this regard is only possible from the time we become aware of a specific legal violation. Upon becoming aware of such legal violations, we will remove this content immediately.

Liability for Links

Our website contains links to external third-party websites over whose content we have no control. Therefore, we cannot assume any liability for this third-party content. The respective provider or operator of the linked pages is always responsible for their content. The linked pages were reviewed for potential legal violations at the time the links were created. No illegal content was identifiable at the time the links were created. However, continuous monitoring of the content of the linked pages is not reasonable without concrete evidence of a legal violation. Upon becoming aware of any legal violations, we will immediately remove.

Copyright

The content and works on these pages created by the site operators are subject to German copyright law. Contributions by third parties are identified as such. Reproduction, adaptation, distribution, and any form of use beyond the limits of copyright law require the written consent of the respective author or creator. Downloads and copies of this site are permitted only for private, non-commercial use. Excerpts of the content may be used provided that the source is cited and a link to this site is included. The site operators make every effort to respect the copyrights of others and to use either their own original works or license-free works.

Source: eRecht24.de – Internet law by http://www.e-recht24.de Attorney Sören Siebert.

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Privacy Policy

This Privacy Policy explains the nature, scope, and purpose of the processing of personal data (hereinafter referred to as “Data”) within our online offering and the associated websites, functions, and content, as well as external online presences, such as our social media profiles (hereinafter collectively referred to as the “online offering”). With regard to the terms used, such as “processing” or “controller,” we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

Data Controller

Dirk de Pol
Monumentenstr. 31
10829 BERLIN
GERMANY

Email: info@pandavia.com

Types of Data Processed:

– Master data (e.g., names, addresses).
– Contact data (e.g., email, phone numbers).
– Content data (e.g., text entries, photographs, videos).
– Usage data (e.g., websites visited, interest in content, access times).
– Meta/communication data (e.g., device information, IP addresses).

Categories of data subjects

Visitors and users of the online service (hereinafter, we collectively refer to the data subjects as “users”).

Purpose of Processing

– Provision of the online service, its functions, and content.
– Responding to contact requests and communicating with users.
– Security measures.
– Audience measurement/marketing

Terminology Used

“Personal data” refers to any information relating to an identified or identifiable natural person (hereinafter “data subject”); a natural person is considered identifiable if they can be identified, directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier (e.g., a cookie), or one or more specific characteristics that reflect the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

“Processing” means any operation or set of operations performed on personal data, whether or not by automated means. The term is broad and encompasses virtually any handling of data.

“Pseudonymization” means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures that ensure the personal data is not attributed to an identified or identifiable natural person.

“Profiling” any form of automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s work performance, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements of that natural person.

“Controller” means the natural or legal person, public authority, agency, or other body that, alone or jointly with others, determines the purposes and means of the processing of personal data.

“Processor” means a natural or legal person, public authority, agency, or other body that processes personal data on behalf of the controller.

Applicable Legal Bases

In accordance with Article 13 of the GDPR, we hereby inform you of the legal bases for our data processing activities. Unless the legal basis is specified in this Privacy Policy, the following applies: The legal basis for obtaining consent is Article 6(1)(a) and Article 7 of the GDPR; the legal basis for processing to fulfill our services, carry out contractual measures, and respond to inquiries is Article 6(1)(b) of the GDPR; the legal basis for processing to comply with our legal obligations is Article 6(1)(c) of the GDPR; and the legal basis for processing to protect our legitimate interests is Article 6(1)(f) of the GDPR. In the event that the vital interests of the data subject or another natural person require the processing of personal data, Article 6(1)(d) of the GDPR serves as the legal basis.

Security Measures

In accordance with Article 32 of the GDPR, and taking into account the state of the art, the costs of implementation, and the nature, scope, context, and purposes of the processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, we implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk.

These measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical access to the data, as well as access to, input of, and disclosure of the data, ensuring its availability, and maintaining data segregation. Furthermore, we have established procedures to ensure the exercise of data subjects’ rights, the erasure of data, and responding to data breaches. Furthermore, we take the protection of personal data into account from the very beginning of the development or selection of hardware, software, and procedures, in accordance with the principle of data protection by design and by default (Art. 25 GDPR).

Cooperation with Processors and Third Parties

If, in the course of our data processing, we disclose data to other individuals or companies (processors or third parties), transfer it to them, or otherwise grant them access to the data, this is done only on the basis of a legal authorization (e.g., if the transfer of data to third parties, such as payment service providers, is necessary for the performance of a contract pursuant to Article 6(1)(b) of the GDPR), you have given your consent, a legal obligation requires it, or based on our legitimate interests (e.g., when using agents, web hosts, etc.).

If we engage third parties to process data on the basis of a so-called “Data Processing Agreement,” this is done in accordance with Article 28 of the GDPR.

Transfers to Third Countries

If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)), or if this occurs in connection with the use of third-party services or the disclosure or transfer of data to third parties, this is done only if it is necessary to fulfill our (pre)contractual obligations, based on your consent, due to a legal obligation, or based on our legitimate interests. Subject to statutory or contractual permissions, we process or have data processed in a third country only if the specific requirements of Articles 44 et seq. of the GDPR. This means that processing takes place, for example, on the basis of specific safeguards, such as an officially recognized determination that a country provides a level of data protection equivalent to that of the EU (e.g., for the U.S. through the “Privacy Shield”) or compliance with officially recognized specific contractual obligations (so-called “Standard Contractual Clauses”).

Rights of Data Subjects

You have the right to request confirmation as to whether data concerning you is being processed, as well as access to this data, further information, and a copy of the data in accordance with Article 15 of the GDPR.

Pursuant to Art. 16 of the GDPR, you have the right to request that data concerning you be completed or that inaccurate data concerning you be corrected.

Pursuant to Art. 17 of the GDPR, you have the right to request that relevant data be erased without delay, or, alternatively, in accordance with Article 18 of the GDPR, to request a restriction on the processing of the data.

You have the right to request that the data concerning you, which you have provided to us, be returned to you in accordance with Article 20 of the GDPR and to request that it be transmitted to other controllers.

You also have the right, pursuant to Article 77 of the GDPR, to lodge a complaint with the competent supervisory authority.

Right to Withdraw Consent

You have the right to withdraw any consent you have given in accordance with Article 7(3) of the GDPR with future effect

Right to Object

You may object at any time to the future processing of your personal data in accordance with Article 21 of the GDPR. In particular, you may object to processing for direct marketing purposes.

Cookies and the Right to Object to Direct Marketing

“Cookies” are small files stored on users’ computers. Various types of information can be stored within cookies. A cookie primarily serves to store information about a user (or the device on which the cookie is stored) during or even after their visit to an online service. Temporary cookies, or “session cookies” or “transient cookies,” are cookies that are deleted after a user leaves an online service and closes their browser. Such a cookie can, for example, store the contents of a shopping cart in an online store or a login status. Cookies that remain stored even after the browser is closed are referred to as “permanent” or “persistent.” For example, this allows the login status to be saved so that users can log in again after several days. Similarly, such a cookie may store users’ interests, which are used for audience measurement or marketing purposes. “Third-party cookies” are cookies provided by parties other than the controller operating the online service (otherwise, if only the operator’s own cookies are used, they are referred to as “first-party cookies”).

We may use temporary and permanent cookies and provide information about them in our Privacy Policy.

If users do not wish to have cookies stored on their computer, they are asked to disable the corresponding option in their browser’s settings. Stored cookies can be deleted in the browser’s settings. Disabling cookies may result in limited functionality of this online service.

A general objection to the use of cookies for online marketing purposes can be submitted for a wide range of services—particularly in the case of tracking—via the U.S. website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/ . Furthermore, you can prevent cookies from being stored by disabling them in your browser settings. Please note that, in this case, you may not be able to use all features of this website.

Deletion of Data

The data we process will be deleted or its processing restricted in accordance with Articles 17 and 18 of the GDPR. Unless expressly stated otherwise in this Privacy Policy, the data stored by us will be deleted as soon as it is no longer necessary for its intended purpose and no statutory retention obligations prevent its deletion. If the data is not deleted because it is required for other, legally permissible purposes, its processing will be restricted. This means the data will be blocked and not processed for any other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons.

In accordance with legal requirements in Germany, data is retained for a period of 10 years in particular, pursuant to Sections 147(1) of the German Fiscal Code (AO), §§ 257(1) Nos. 1 and 4, (4) of the German Commercial Code (HGB) (books, records, management reports, accounting documents, trading ledgers, documents relevant for taxation, etc.) and for 6 years pursuant to § 257(1) Nos. 2 and 3, (4) of the German Commercial Code (HGB) (business correspondence).

In accordance with statutory requirements in Austria, records must be retained for 7 years pursuant to Section 132(1) of the Austrian Federal Tax Code (BAO) (accounting records, receipts/invoices, accounts, supporting documents, business papers, statements of income and expenses, etc. ), for 22 years in connection with real estate, and for 10 years for documents related to electronically supplied services, telecommunications, radio, and television services provided to non-business customers in EU member states for which the Mini One-Stop Shop (MOSS) is utilized.

Business-Related Processing

In addition, we process
– Contract data (e.g., subject matter of the contract, term, customer category) .
– Payment data (e.g., bank account information, payment history)
from our customers, prospects, and business partners for the purpose of providing contractual services, customer service and support, marketing, advertising, and market research.

Agency Services

We process our customers’ data as part of our contractual services, which include conceptual and strategic consulting, campaign planning, software and design development/consulting or maintenance, implementation of campaigns and processes/handling, server administration, data analysis/consulting services, and training services.

In doing so, we process master data (e.g., customer master data such as names or addresses) , contact data (e.g., email addresses, phone numbers), content data (e.g., text entries, photographs, videos), contract data (e.g., subject matter of the contract, term), payment data (e.g., bank account information, payment history), and usage and metadata (e.g., in the context of evaluating and measuring the success of marketing measures). As a general rule, we do not process special categories of personal data, unless they are part of commissioned processing. Data subjects include our customers, prospective customers, and their customers, users, website visitors, or employees, as well as third parties. The purpose of the processing is to provide contractual services, handle billing, and deliver our customer service. The legal bases for processing are derived from Article 6(1)(b) of the GDPR (contractual services) and Article 6(1)(f) of the GDPR (analysis, statistics, optimization, security measures). We process data that is necessary for the establishment and fulfillment of contractual services and indicate that providing such data is required. Disclosure to third parties occurs only if it is necessary within the scope of a contract. When processing data entrusted to us under a contract, we act in accordance with the client’s instructions and the legal requirements for commissioned processing pursuant to Article 28 of the GDPR, and we process the data for no purposes other than those specified in the contract.

We delete the data after the expiration of statutory warranty periods and comparable obligations. The necessity of retaining the data is reviewed every three years; in the case of statutory archiving obligations, deletion occurs after their expiration (6 years, pursuant to § 257(1) HGB; 10 years, pursuant to § 147(1) AO). In the case of data disclosed to us by the client within the scope of an engagement, we delete the data in accordance with the terms of the engagement, generally upon completion of the engagement.

Contractual Services

We process the data of our contractual partners and prospective customers, as well as other clients, customers, or contractual partners (collectively referred to as “contractual partners”) in accordance with Article 6(1)(b) of the GDPR, in order to provide our contractual or pre-contractual services to them. The data processed in this context, as well as the nature, scope, purpose, and necessity of its processing, are determined by the underlying contractual relationship.

The data processed includes the master data of our contractual partners (e.g., names and addresses) , contact information (e.g., email addresses and phone numbers), as well as contract data (e.g., services utilized, contract terms, contractual communications, names of contact persons) and payment data (e.g., bank account information, payment history).

As a general rule, we do not process special categories of personal data, unless they are part of commissioned or contractual processing.

We process data necessary for establishing and fulfilling contractual obligations and will indicate the necessity of providing such data if this is not evident to the contracting parties. Disclosure to external individuals or companies occurs only if required under a contract. When processing data entrusted to us as part of an order, we act in accordance with the client’s instructions and legal requirements.

When our online services are used, we may store the IP address and the time of the respective user action. This storage is based on our legitimate interests, as well as the users’ interests in protection against misuse and other unauthorized use. This data is generally not disclosed to third parties, unless it is necessary to pursue our claims pursuant to Art. 6( 1(f) of the GDPR, or if there is a legal obligation to do so pursuant to Art. 6(1)(c) of the GDPR.

The data is deleted when it is no longer necessary for the fulfillment of contractual or statutory duties of care, as well as for handling any warranty and similar obligations, whereby the necessity of retaining the data is reviewed every three years; otherwise, the statutory retention requirements apply.

Administration, Financial Accounting, Office Organization, Contact Management
We process data in connection with administrative tasks, the organization of our operations, financial accounting, and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process in connection with the provision of our contractual services. The legal bases for processing are Article 6(1)(c) of the GDPR and Article 6(1)(f) of the GDPR. This processing affects customers, prospective customers, business partners, and website visitors. The purpose and our interest in the processing lie in administration, financial accounting, office organization, and data archiving—that is, tasks that serve to maintain our business operations, fulfill our responsibilities, and provide our services. The deletion of data related to contractual services and contractual communication is in accordance with the information provided regarding these processing activities.

In this context, we disclose or transfer data to tax authorities, advisors (such as tax consultants or auditors), as well as other fee-collecting agencies and payment service providers.

Furthermore, based on our business interests, we store information about suppliers, event organizers, and other business partners, e.g., for the purpose of contacting them at a later date. We generally store this data, which is predominantly company-related, on a permanent basis.

Business Analyses and Market Research

In order to operate our business efficiently and to identify market trends as well as the needs of our contractual partners and users, we analyze the data available to us regarding business transactions, contracts, inquiries, etc. In doing so, we process inventory data, communication data, contract data, payment data, usage data, and metadata on the basis of Article 6(1)(f) of the GDPR, whereby the data subjects include contractual partners, prospective customers, customers, visitors, and users of our online services.

The analyses are conducted for the purposes of business evaluations, marketing, and market research. In doing so, we may take into account the profiles of registered users, including information such as the services they have used. The analyses help us improve user-friendliness, optimize our offerings, and enhance operational efficiency. The analyses are used solely by us and are not disclosed externally, unless they consist of anonymous analyses with aggregated values.

If these analyses or profiles contain personal data, they will be deleted or anonymized upon termination of the user’s account; otherwise, they will be deleted two years after the conclusion of the contract. In all other cases, overall business analyses and general trend assessments are conducted anonymously whenever possible.

Privacy Notice for the Application Process

We process applicant data solely for the purpose of and within the scope of the application process in accordance with legal requirements. The processing of applicant data is carried out to fulfill our (pre)contractual obligations within the scope of the application process pursuant to Art. 6(1)(b) GDPR and Art. 6(1)(f) GDPR, provided that data processing becomes necessary for us, e.g., in the context of legal proceedings (in Germany, § 26 BDSG also applies).

The application process requires that applicants provide us with their application data. The necessary application data is indicated, if we offer an online form; otherwise, it is derived from the job descriptions and generally includes personal information, mailing and contact addresses, and the documents accompanying the application, such as a cover letter, resume, and certificates. In addition, applicants may voluntarily provide us with additional information.

By submitting their application to us, applicants consent to the processing of their data for the purposes of the application process in accordance with the manner and scope set forth in this Privacy Policy.

To the extent that special categories of personal data within the meaning of Art. 9( 1 of the GDPR, their processing is additionally carried out in accordance with Article 9(2)(b) of the GDPR (e.g., health data, such as severe disability status or ethnic origin) . To the extent that special categories of personal data within the meaning of Article 9(1) of the GDPR are requested from applicants as part of the application process, their processing is additionally carried out in accordance with Article 9(2)(a) of the GDPR (e.g., health data, if such data is necessary for the performance of the job).

If available, applicants may submit their applications to us via an online form on our website. The data is transmitted to us in encrypted form using state-of-the-art technology.
Applicants may also submit their applications to us via email. However, please note that e -mails are generally not sent in encrypted form, and applicants must ensure encryption themselves. We therefore cannot assume any responsibility for the transmission of the application between the sender and receipt on our server and therefore recommend using an online form or sending the application by mail. Instead of submitting an application via the online form or email, applicants still have the option of sending their application to us by mail.

The data provided by applicants may be further processed by us for the purposes of the employment relationship in the event of a successful application. Otherwise, if the application for a job opening is unsuccessful, the applicants’ data will be deleted. Applicants’ data will also be deleted if an application is withdrawn, which applicants are entitled to do at any time.

Subject to a valid revocation by the applicant, the data will be deleted after a period of six months has elapsed, so that we can answer any follow-up questions regarding the application and fulfill our obligations to provide evidence under the Equal Treatment Act. Invoices for any travel expense reimbursements will be archived in accordance with tax regulations.

Coaching Services

We process the data of our clients, prospective clients, and other clients or contractual partners (collectively referred to as “clients”) in accordance with Art. 6(1)(b) GDPR in order to provide our contractual or pre-contractual services to them. The data processed in this context, as well as the nature, scope, purpose, and necessity of its processing, are determined by the underlying contractual relationship. The data processed generally includes clients’ master data (e.g., name, address, etc.), as well as contact information (e.g., email address, phone number, etc.), contract details (e.g., services utilized, fees, names of contact persons, etc.), and payment information (e.g., bank account information, payment history, etc.).

As part of our services, we may also process special categories of data pursuant to Art. 9(1) of the GDPR, in particular information regarding clients’ health, which may relate to their sex life or sexual orientation, ethnic origin, or religious or philosophical beliefs. To this end, we obtain, where necessary, the clients’ explicit consent pursuant to Art. 6(1)(a) , Article 7, and Article 9(2)(a) of the GDPR, and otherwise process these special categories of data for the purposes of preventive healthcare on the basis of Article 9(2)(h) of the GDPR and Section 22(1)(1)(b) of the BDSG.

If necessary for the performance of the contract or required by law, we disclose or transfer clients’ data in the course of communication with other professionals and third parties necessarily or typically involved in the performance of the contract, such as billing agencies or comparable service providers, provided that this serves the provision of our services pursuant to Article 6(1)(b) GDPR, is required by law pursuant to Article 6(1)(c) of the GDPR, serves our interests or those of the clients in efficient and cost-effective health care as a legitimate interest pursuant to Article 6(1)(f) of the GDPR, or is necessary pursuant to Article 6(1)(d) of the GDPR. to protect the vital interests of clients or another natural person, or within the scope of consent pursuant to Article 6(1)(a) and Article 7 of the GDPR.

The data will be deleted when it is no longer necessary to fulfill contractual or statutory duty-of-care obligations or to address any warranty or comparable obligations; the necessity of retaining the data is reviewed every three years; otherwise, the statutory retention requirements apply.

Comments and Posts

When users leave comments or other posts, their IP addresses may be stored for 7 days based on our legitimate interests within the meaning of Article 6(1)(f) GDPR. This is done for our protection in case someone posts unlawful content in comments or posts (insults, prohibited political propaganda, etc.). In such cases, we ourselves could be held liable for the comment or post and are therefore interested in the author’s identity.

Furthermore, we reserve the right to process users’ information for the purpose of spam detection based on our legitimate interests pursuant to Article 6(1)(f) of the GDPR.

The data provided in comments and posts will be stored permanently by us until the user objects.

Comment Subscriptions

Follow-up comments may be subscribed to by users with their consent pursuant to Art. 6( 1(a) of the GDPR. Users will receive a confirmation email to verify that they are the owners of the email address provided. Users can unsubscribe from active comment subscriptions at any time. The confirmation email will contain instructions on how to revoke consent. For the purpose of documenting user consent, we store the time of registration along with the user’s IP address and delete this information when users unsubscribe from the subscription.

You can cancel your subscription at any time, i.e., withdraw your consent. We may store unsubscribed email addresses for up to three years based on our legitimate interests before deleting them, in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of potentially defending against claims. An individual request for deletion is possible at any time, provided that the prior existence of consent is confirmed at the same time.

Contacting Us

When you contact us (e.g., via the contact form, email, phone, or social media), your information is processed in accordance with Article 6(1)(b) of the GDPR to handle and process your inquiry. Your information may be stored in a customer relationship management system (“ CRM system”) or a comparable inquiry management system.

We delete the inquiries once they are no longer necessary. We review the necessity of retention every two years; furthermore, statutory archiving obligations apply.

Hosting and Email Delivery

The hosting services we use are intended to provide the following services: infrastructure and platform services, computing capacity, storage space, and database services, email delivery, security services, and technical maintenance services, which we use for the purpose of operating this online offering.

In doing so, we—or our hosting provider—process inventory data, contact data, content data, contract data, usage data, meta and communication data from customers, prospective customers, and visitors to this online service based on our legitimate interests in the efficient and secure provision of this online service in accordance with Art. 6(1)(f) GDPR in conjunction with Art. 28 GDPR (conclusion of a data processing agreement).

Collection of Access Data and Log Files

We, or our hosting provider, collect data—based on our legitimate interests within the meaning of Article 6(1)(f) of the GDPR—regarding every access to the server on which this service is located (so-called server log files). Access data includes the name of the webpage accessed, the file, the date and time of access, the amount of data transferred, a notification of successful access, the browser type and version, the user’s operating system, the referrer URL (the previously visited page), the IP address, and the requesting provider.

For security reasons (e.g., to investigate cases of misuse or fraud), log file information is stored for a maximum of 7 days and then deleted. Data that must be retained for evidentiary purposes is exempt from deletion until the respective incident has been fully resolved.

Google Tag Manager

Google Tag Manager is a solution that allows us to manage so-called website tags via a user interface (and thus, for example, integrate Google Analytics and other Google marketing services into our online offering). The Tag Manager itself (which implements the tags) does not process any personal data of users. With regard to the processing of users’ personal data, please refer to the following information regarding Google services. Terms of Use: https://www.google.com/intl/de/tagmanager/use-policy.html.

Google Analytics

Based on our legitimate interests (i.e., our interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6(1)(f) of the GDPR). Google uses cookies. The information generated by the cookie regarding users’ use of the online offering is generally transmitted to a Google server in the United States and stored there.

Google is certified under the Privacy Shield Framework and thereby guarantees compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI& status=Active).

Google will use this information on our behalf to evaluate how users use our online service, to compile reports on activity within this online service, and to provide us with other services related to the use of this online service and Internet usage. In doing so, pseudonymous user profiles may be created from the processed data.

We use Google Analytics only with IP anonymization enabled. This means that users’ IP addresses are truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the United States and truncated there.

The IP address transmitted by the user’s browser is not merged with other data held by Google. Users can prevent the storage of cookies by adjusting their browser settings accordingly; in addition, users can prevent Google from collecting the data generated by the cookie and related to their use of the online service, as well as from processing this data by Google, by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/ gaoptout?hl=de.

For more information on Google’s use of data, as well as options for settings and opting out, please refer to Google’s Privacy Policy (https://policies.google.com/technologies/ads) as well as in the settings for Google ads (https://adssettings.google.com/authenticated).

Users’ personal data is deleted or anonymized after 14 months.

Google Universal Analytics

We use Google Analytics in the form of “Universal Analytics.” “Universal Analytics” refers to a Google Analytics method in which user analysis is based on a pseudonymous user ID, thereby creating a pseudonymous user profile that combines information from the use of various devices (so-called “cross-device tracking”).

Target Audience Segmentation with Google Analytics

We use Google Analytics to display ads placed within Google’s advertising services and those of its partners only to users who have shown an interest in our online offering or who exhibit certain characteristics (e.g., interests in specific topics or products, determined based on the websites they have visited), which we transmit to Google (so-called “Remarketing” or “Google Analytics Audiences”). We also use Remarketing Audiences to ensure that our ads align with users’ potential interests.

Google AdWords and Conversion Tracking

Based on our legitimate interests (i.e., our interest in the analysis, optimization, and commercial operation of our online offering within the meaning of Art. 6(1)(f) of the GDPR), we use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ( “Google”).

We use Google’s “AdWords” online marketing service to place ads on the Google Display Network (e.g., in search results, in videos, on websites, etc.) so that they are shown to users who are presumed to be interested in the ads. This allows us to display ads for and within our online service in a more targeted manner, so that users are presented only with ads that potentially match their interests. For example, if a user is shown ads for products they have previously shown interest in on other websites, this is referred to as “remarketing.” For these purposes, when our website or other websites where the Google Display Network is active are visited, a Google code is executed directly by Google, and so-called (re)marketing tags (invisible graphics or code, also known as “web beacons”) are embedded in the website. These are used to store an individual cookie—that is, a small file—on the user’s device (comparable technologies may also be used instead of cookies) . This file records which websites the user has visited, what content the user is interested in, and which offers the user has clicked on, as well as technical information about the browser and operating system, referring websites, time of visit, and other details regarding the use of the online service.

We also receive a unique “conversion cookie.” Google uses the information collected via this cookie to generate conversion statistics for us. However, we only receive the anonymous total number of users who clicked on our ad and were redirected to a page tagged with a conversion tracking tag. We do not, however, receive any information that could be used to personally identify users.

User data is processed pseudonymously within the Google Display Network. This means that Google does not, for example, store or process users’ names or email addresses, but rather processes the relevant data on a cookie-by-cookie basis within pseudonymous user profiles. This means that, from Google’s perspective, the ads are not managed and displayed for a specifically identified individual, but rather for the cookie holder, regardless of who that cookie holder is. This does not apply if a user has expressly permitted Google to process the data without this pseudonymization. The information collected about users is transmitted to Google and stored on Google’s servers in the United States.

For more information on Google’s use of data, as well as options for settings and opting out, please see Google’s Privacy Policy (https://policies.google.com/technologies/ads) as well as in the settings for Google ad display (https://adssettings.google.com/authenticated).

Facebook Pixel, Custom Audiences, and Facebook Conversion

Within our online offering, based on our legitimate interests in the analysis, optimization, and economic operation of our online offering and for these purposes, the so-called “Facebook Pixel” from the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are based in the EU, by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”), is used.

Facebook is certified under the Privacy Shield Framework and thereby guarantees compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

With the help of the Facebook Pixel, Facebook is able to identify visitors to our website as a target audience for displaying ads (so-called “Facebook Ads”). Accordingly, we use the Facebook Pixel to ensure that the Facebook Ads we place are shown only to those Facebook users who have expressed an interest in our website or who exhibit certain characteristics (e.g., interests in specific topics or products, determined based on the web pages visited) that we transmit to Facebook (so-called “Custom Audiences”). We also use the Facebook Pixel to ensure that our Facebook Ads align with users’ potential interests and do not come across as intrusive. Furthermore, using the Facebook Pixel, we can track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion”) .

Facebook processes this data in accordance with its Data Use Policy. General information regarding the display of Facebook ads can be found in Facebook’s Data Use Policy: https://www.facebook.com/policy.php. Specific information and details about the Facebook Pixel and how it works can be found in Facebook’s Help Center: https://www.facebook.com/business/help/651294705016616.

You can object to the collection of data by the Facebook Pixel and the use of your data to display Facebook ads. To control the types of ads shown to you on Facebook, you can visit the page set up by Facebook and follow the instructions there regarding usage-based advertising settings: https://www.facebook.com/settings?tab=ads. These settings apply across all platforms, meaning they are applied to all devices, such as desktop computers or mobile devices.

You can also opt out of cookies used for audience measurement and advertising purposes via the Network Advertising Initiative’s opt-out page (http://optout.networkadvertising.org/) and the U.S. website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

Social Media Presence

We maintain online presences on social networks and platforms to communicate with customers, prospects, and users active there and to inform them about our services. When accessing the respective networks and platforms, the terms of service and data processing policies of their respective operators apply.

Unless otherwise specified in our Privacy Policy, we process users’ data when they communicate with us on social networks and platforms, e.g., by posting on our online presences or sending us messages.

Integration of Third-Party Services and Content

Within our online offering, we use content or service offerings from third-party providers based on our legitimate interests (i.e., our interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6(1)(f) of the GDPR) to integrate their content and services, such as videos or fonts (hereinafter collectively referred to as “ Content”).

This always requires that the third-party providers of this content collect the users’ IP addresses, as they would not be able to send the content to the users’ browsers without the IP address. The IP address is therefore necessary for the display of this content. We make every effort to use only such content whose respective providers use the IP address solely for the purpose of delivering the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. Through “pixel tags,” information such as visitor traffic on the pages of this website can be analyzed. The pseudonymous information may also be stored in cookies on the user’s device and may include, among other things, technical information about the browser and operating system, referring websites, time of visit, and other details regarding the use of our online service, as well as be linked to such information from other sources.

Vimeo

We may embed videos from the “Vimeo” platform provided by Vimeo Inc., Attention: Legal Department, 555 West 18th Street, New York, New York 10011, USA. Privacy Policy: https://vimeo.com/privacy. Please note that Vimeo may use Google Analytics; for more information, please refer to the privacy policy (https://www.google.com/policies/privacy) as well as opt-out options for Google Analytics (http://tools.google.com/dlpage/gaoptout?hl=de) or Google’s settings for data use for marketing purposes (https://adssettings.google.com/.).

YouTube

We embed videos from the “ YouTube” platform operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/ , Opt-Out: https://adssettings.google.com/authenticated.

Google Fonts

We use fonts (“Google Fonts”) provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/ policies/privacy/, Opt-out: https://adssettings.google.com/authenticated.

Google reCAPTCHA

We integrate the bot detection feature, e.g., for entries in online forms (“ReCaptcha”), provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-out: https://adssettings.google.com/authenticated.

Google Maps

We integrate maps from the “Google Maps” service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The data processed may include, in particular, users’ IP addresses and location data; however, this data is not collected without their consent (which is typically provided through the settings on their mobile devices). The data may be processed in the United States. Privacy Policy:& nbsp;https://www.google.com/policies/privacy/, Opt-out: https://adssettings.google.com/authenticated.

We use the privacy-friendly “Shariff” buttons. “Shariff” was developed to enable greater privacy online and to replace the standard “Share” buttons used by social networks. In this process, it is not the user’s browser but the server hosting this website that establishes a connection with the server of the respective social media platforms and retrieves information such as the number of likes, etc. The user remains anonymous throughout this process. For more information on the Shariff project, visit the developers at c’t magazine: www.ct.de.

WP Statistics

This website stores certain anonymized user data (e.g., browser and operating system used) using WP Statistics. No other personal data is collected in this process. The website visitor’s IP address is anonymized. If you opt out of future tracking, a cookie will be set in your browser to save this selection for one year.I agree, I object